Saturday, June 18th, 2011...12:00 pm

Is the Cheapest Auto Insurance always the best option?

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Recession chic is in, it’s official. As the global economic downturn begins to bite, consumers everywhere are looking to penny pinch. Price sensitivity is at a level retailers became unaccustomed to in the boom years, slowly but surely we are turning to cheaper options in our everyday lives.

But in the rush to save pennies, we must not forget the adage, that if you always pay peanuts, you will sometimes get monkeys. With this in mind we examine whether the cheapest auto insurance is always the best option for individual consumers

By choosing the cheapest quote we take into account only the price. Quite apart from the price, the current economic climate has introduced new concerns for consumers looking to purchase insurance policies. A few high profile bailouts of prominent institutions now mean the man in the street is worrying about the financial integrity of his or her insurance provider.

A good starting point is to look up a ratings site online, which will help you to ascertain the financially soundest companies. Many insurance providers are publicly traded so this information is available to those who seek it.

It is good to remember that the financially strongest companies may also be the most competitive when compared-more on that later.

Once you have reassured yourself that your would-be Insurance providers won’t be disappearing into a hole in the ground tomorrow, you can start the next phase of your research.
When we purchase insurance we all hope that the next time we need to interact with our provider is upon renewal. But accidents will happen; so it is important that you take this into account when researching.
A quick telephone call to your jurisdictions insurance regulators office will allow you to uncover any major complaints made against a particular company, and certainly separate the customer service wheat from the chaff.

Consumers now have access to information such as rankings on overall customer satisfaction, claims payment history, pricing, and communications via the internet. Use these resources to see who offers the best customer experience. There are a myriad of consumer sites in cyberspace where consumers share their customer service experiences and these will help you get a feel for who is popular amongst your auto insurance purchasing peers.

All that is left at this point is to seek out the cheapest auto insurance quote. Kanetix.ca is a free online price comparison service that has been helping Canadians search for their cheapest auto insurance provider since 1999.

Kanetix.com is the sister site of Kanetix.ca, and now offers the same service to US based customers via their free user friendly service. Not only is the service free, but it allows you to get multiple personalized quotes from competing insurers by only entering your information once. So you can search for not only the cheapest auto insurance policy, but one that corresponds to your individual needs.
In closing, it’s clear that the cheapest auto insurance quote may not always be the best option, as it only takes pricing into account. Your personal profile and expectations are what will determine what the best quote for you is, therefore robust research and a personalized price comparison are the tools you need to choose the best policy for your needs at the cheapest price.

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